Marketing : an introduction/ Philip Kotler [and] Gary Armstong.
Material type:
TextPublication details: New Jersey : Prentice Hall, ©1993.Edition: Third EditionDescription: xxiv, 632 pages. : Colour illustrations.; 25 cmContent type: - text
- unmediated
- volume
- 0135552443 (pbk.)
- HF5415 KOT
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Includes bibliographical references and index.
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