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A preface to marketing management / J. Paul Peter and James H. Donnelly.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xix, 252 p. : ill. ; 26 cmISBN:
  • 0073380962 (pbk.)
Subject(s):
Item type: Ordinary Loan Books
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Includes Index.

Includes bibliographical references.

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