Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2008.Description: viii, 334 p. : ill. ; 24 cmSubject(s):
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Main Library | NFIC | HF5415.32 EAS (Browse shelf(Opens below)) | Available | 92004019192 |
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| HF5415.32 CON Consumer behaviour : applications in marketing/ | HF5415.32 CON Consumer culture theory / | HF5415.32 EAS Consumer behaviour : applications in marketing / | HF5415.32 EAS Consumer behaviour : applications in marketing / | HF5415.32 EVA Consumer behaviour / | HF5415.32 FOX Consumer behaviour a practical guide / | HF5415.32 FOX Consumer psychology for marketing / |
Includes bibliographical references
Includes Index
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