Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Mason : Thomson, ©2003.Edition: Sixth editionDescription: xxi, 650 pages : Illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780030352713 (Hardcover)
- HF5415.123 SHI
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Main Library | NFIC | HF5415.123 SHI (Browse shelf(Opens below)) | 36742 | 1 | Donation | 92004014427 | |||||||||||
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Main Library | NFIC | HF5415.123 SHI (Browse shelf(Opens below)) | 36755 | 1 | Donation | 92004014063 |
Includes bibliographical references and index.
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