Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
Material type:
TextPublication details: Cincinnati : South-Western College Pub., 1997.Description: xlvi, 623 p. : ill. (some col.), +maps ; 29 cmISBN: - 0538869089 (hbk. )
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Main Library | NFIC | HF5821 OGU (Browse shelf(Opens below)) | Available | 92004013850 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5813 WAN Brand New China : advertising, media and commercial culture / | HF5821 ARE Contemporary advertising / | HF5821 LEE Principles of advertising : a global perspective / | HF5821 OGU Advertising / | HF5821 OGU Advertising / | HF5821 SAN Advertising theory and practice / | HF5821 SIN Images incorporated : advertising as industry and ideology / |
Includes bibliographical references.
Includes index.
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