Consumer behavior / John C. Mowen.
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TextPublication details: New York : Macmillan Pub Co. , 1990.Edition: 2nd edDescription: xviii, 814 p. : ill (some col.) ; 25 cmISBN: - 0023846011 (hbk.)
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Main Library | NFIC | HF5415.32 MOW (Browse shelf(Opens below)) | Available | 92004014020 |
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| HF5415.32 KIM People and products : consumer behavior and product design/ | HF5415.32 LEE Consumer behaviour : Instructors manual / | HF5415.32 LUC Emotional decisions : tradeoff difficulty and coping in consumer choice / | HF5415.32 MOW Consumer behavior / | HF5415.32 MOW Consumer behavior : a framework / | HF5415.32 MOW Consumer behavior : a framework / | HF5415.32 MOW Consumer behavior : a framework / |
Includes bibliographies.
Includes indexes.
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