Advertising : from fundamentals to strategies / Michael L. Rothschild.
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TextPublication details: Lexington : D.C. Heath, c1987.Description: xviii, 776 p. : ill. (some col.) ; 27 cmISBN: - 0669072133 (hbk.)
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Main Library | NFIC | HF5823 ROT (Browse shelf(Opens below)) | Available | 92004013758 |
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| HF5823 QUE Cases in advertising and promotion management / | HF5823 QUE Cases in advertising and promotion management / | HF5823 QUE Cases in advertising and promotion management / | HF5823 ROT Advertising : from fundamentals to strategies / | HF5823 RUS Kleppner's advertising procedure / | HF5823 RUS Kleppner's advertising procedure / | HF5823 RUS Kleppner's advertising procedure / |
Includes bibliographical references
Includes index
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