Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
Material type:
TextSeries: Publication details: Boston : Irwin/McGraw Hill, c2004.Edition: 9th edDescription: xxvi, 790 p. : ill. (some col.) ; 26 cmISBN: - 0071214690 (hbk.)
- HF5415.33 HAW
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Main Library | NFIC | HF5415.33 HAW (Browse shelf(Opens below)) | Available | 92004013886 |
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| HF5415.33.E85 SOL Consumer behaviour : a European perspective / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : implications for marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : implications for marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / | HF5415.33 HAW Consumer behavior : building marketing strategy / |
Includes index.
Includes bibliographical references.
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