Principles of marketing / Philip Kotle and Gary Armstrong.
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TextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 6th edDescription: xx, 692 p. : col. ill. ; 28 cmISBN: - 0130980390 (pbk.)
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Main Library | NFIC | HF5415 KOT (Browse shelf(Opens below)) | Available | 92004013971 |
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Includes bibliographical references.
Includes index.
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