Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River : Pearson/Prentice Hall, c2007.Edition: 11th edDescription: x, 722 p. : ill. ; 29 cmISBN: - 0131871528 (hbk.)
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Main Library | NFIC | HF5415.135 KER (Browse shelf(Opens below)) | Available | 92004014405 |
Includes bibliographical references.
Includes index.
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