Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon ; with James Mac Hulbert.
Material type:
TextPublication details: Bronxville, N.Y. : Wessex Inc., 2007.Edition: European edDescription: xxxii, 118 p. : ill. ; 29 cmISBN: - 9780979734441 (pbk.)
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Main Library | NFIC | HF5415.13 CAP (Browse shelf(Opens below)) | Available | 92004038620 |
Includes index.
Includes bibliographical references.
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