Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2004.Description: xi, 209 p. : ill. ; 24 cmISBN: - 1403935033 (hbk.)
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Main Library | NFIC | HF5415.335 VAN (Browse shelf(Opens below)) | Available | 92004037311 |
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| HF5415.33 SOL Consumer behaviour : a European perspective / | HF5415.33.U6 FLI Customer retention through quality leadership : the Baxter approach / | HF5415.335 JOH Fundamentals of customer-focused management : competing through service / | HF5415.335 VAN Breaking through : implementing customer focus in enterprises / | HF5415.35 SOL Marketing : real people, real decisions / | HF5415.35 SOL Marketing : real people, real choices / | HF5415.5 CUS Customer service : empowerment and entrapment / |
Includes index.
Includes bibliographical references.
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