Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor [and] Eamonn Galvin.
Material type:
TextPublication details: London : Pitman, 1997.Description: xii, 289 p. ; 25 cmISBN: - 0273626442 (pbk.)
Ordinary Loan Books
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Ordinary Loan Books
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Main Library | NFIC | HF5415.1265 OCO (Browse shelf(Opens below)) | Available | 92004035427 |
Includes index.
Includes bibliographical references.
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