Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Boston : Pearson Prentice Hall, ©2013.Edition: fourteenth EditionDescription: 636, [136] pages. : illustration. ; 28 cmContent type: - text
- unmediated
- volume
- 0273779826 (paperback)
- HF5415 KOT
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Includes bibliographical references and index.
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