Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft.
Material type:
TextSeries: Marketing for managersPublication details: London : Routledge, 1994.Description: xi, 82 p. : ill. ; 21 cmISBN: - 0415097363 (pbk.)
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Main Library | NFIC | HF5415.127 CRO (Browse shelf(Opens below)) | Available | 92003011482 |
Includes bibliographical references.
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