Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 9th edDescription: xxxiii, 668 p. : col. ill. ; 26 cmISBN: - 0070609527 (hbk.)
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Includes bibliographical references.
Includes index.
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