Marketing : theory and practice / Michael J. Baker ; A J Brown ; Douglas Brownlie ; Keith Crosier ; Jennifer L Drayton ; Anita Kennedy ; Joana Kinsey ; Stephen T Parkinson
Material type:
TextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, ©1983.Edition: Second editionDescription: xiv, 426 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0333353994 (paperback)
- HF5415 MAR
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Main Library | NFIC | HF5415 MAR (Browse shelf(Opens below)) | 2899 | Available | Donation | 92003004015 |
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| HF5415 MAC Basic marketing : a global- managerial approach / | HF5415MAC Marketing for a small business / | HF5415MAC Marketing for a small business / | HF5415 MAR Marketing : theory and practice / | HF5415 MAR The Marketing book / | HF5415 MAR Marketing : a critical textbook / | HF5415 MAR Marketing theory : a student text / |
Includes bibliographical references and index.
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