Marketing / (Record no. 96222)

MARC details
000 -LEADER
fixed length control field 00945cam a22002774a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240223152358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404721 (hardback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 KER
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin Steven W. Hartley and William Rudelius
250 ## - EDITION STATEMENT
Edition statement Ninth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. ©2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 742 pages. :
Other physical details illustrations. ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Form subdivision larpcal
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415
Call number suffix KER
Source of classification or shelving scheme Library of Congress Classification
Edition Ninth Edition
Classification part HF5415 KER
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note Accession number
    LCC     NFIC GSB GSB GEN 10/27/2010 Book Aid International 40.00 1 HF5415 KER 92004015557 01/20/2023 40.00 10/27/2010 BOOKS Donation  
    LCC     NFIC GSB GSB GEN 10/27/2010 Book Aid International 40.00   HF5415 KER 9200401560 01/20/2023 40.00 10/27/2010 BOOKS Donation  
    LCC     NFIC GSB GSB GEN 10/27/2010 Book Aid International 40.00 5 HF5415 KER 92004015555 01/20/2023 40.00 10/27/2010 BOOKS Donation  
    LCC     NFIC GSB GSB GEN 10/27/2010 Book Aid International 40.00 13 HF5415 KER 92004015554 01/20/2023 40.00 01/20/2023 BOOKS Donation  
    LCC     NFIC GSB GSB GEN 10/27/2010 Book Aid International 40.00 5 HF5415 KER 92004015560 01/20/2023 40.00 10/27/2010 BOOKS Donation  
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 2 HF5415 KER 92004015114 01/23/2023 40.00 10/27/2024 BOOKS Donation  
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 19 HF5415 KER 92004015578 01/23/2023 40.00 10/27/2010 BOOKS Donation 37984
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 19 HF5415 KER 92004015556 01/23/2023 40.00 01/23/2023 BOOKS Donation 37985
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 15 HF5415 KER 92004015567 01/23/2023 40.00 10/27/2010 BOOKS Donation 37988
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 4 HF5415 KER 92004015527 01/23/2023 40.00 10/27/2010 BOOKS Donation  
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 8 HF5415 KER 92004031055 01/23/2023 80.00 10/27/2010 BOOKS Donation 37986
    LCC     NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 10 HF5415 KER 92004019456 01/23/2023 40.00 10/27/2010 BOOKS Donation 40921
    LCC   1 NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 8 HF5415 KER 92004019446 01/23/2023 40.00 10/27/2010 BOOKS Donation 40920
    LCC   1 NFIC MAIN MAIN GEN 10/27/2010 Book Aid International 40.00 8 HF5415 KER 92004019459 01/23/2023 40.00 10/27/2010 BOOKS Donation 40919
    LCC     NFIC MAIN MAIN GEN 12/31/2009 Book Aid International 40.00 7 HF5415 KER 92004019439 01/23/2023 40.00 10/27/2010 BOOKS Donation