Marketing : (Record no. 96202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00969cam a22002774a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240223122534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072999896 (paperback.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| Original cataloging agency | NUST |
| Language of cataloging | eng |
| Modifying agency | NUST |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 KER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the core/ |
| Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 479 pages. : |
| Other physical details | colour.illustration |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF5415 |
| Call number suffix | KER |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | Second edition |
| Classification part | HF5415 KER |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Accession number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LCC | NFIC | GSB | GSB | GEN | 02/16/2011 | Book Aid International | 168.00 | 5 | HF5415 KER | 92004015645 | 01/20/2023 | 168.00 | 02/16/2011 | BOOKS | Donation | |||||
| LCC | NFIC | GSB | GSB | GEN | 02/16/2011 | Book Aid International | 168.00 | HF5415 KER | 92004015669 | 01/20/2023 | 168.00 | 02/16/2011 | BOOKS | Donation | ||||||
| LCC | NFIC | GSB | GSB | GEN | 02/16/2011 | Book Aid International | 163.00 | 1 | HF5415 KER | 92004015662 | 01/20/2023 | 168.00 | 02/16/2011 | BOOKS | Donation | |||||
| LCC | NFIC | GSB | GSB | GEN | 02/16/2011 | Book Aid International | 163.00 | 1 | HF5415 KER | 92004015666 | 01/20/2023 | 163.00 | 02/16/2011 | BOOKS | Donation | |||||
| LCC | NFIC | GSB | GSB | GEN | 02/16/2001 | Book Aid International | 168.00 | 3 | HF5415 KER | 92004015671 | 01/20/2023 | 168.00 | 02/16/2011 | BOOKS | Donation | |||||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 13 | HF5415 KER | 92004015680 | 01/23/2023 | 168.00 | 02/16/2001 | BOOKS | Donation | 38078 | ||||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 13 | HF5415 KER | 92004015665 | 01/23/2023 | 168.00 | 02/16/2001 | BOOKS | Donation | 38080 | ||||
| LCC | 1 | NFIC | MAIN | MAIN | GEN | 11/19/2025 | Book Aid International | 168.00 | 10 | HF5415 KER | 92004015668 | 01/23/2023 | 168.00 | 11/19/2025 | BOOKS | Donation | 38081 | |||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 7 | HF5415 KER | 92004015651 | 01/23/2023 | 168.00 | 02/16/2001 | BOOKS | Donation | |||||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 8 | HF5415 KER | 92004019560 | 01/23/2023 | 168.00 | 01/23/2023 | BOOKS | Donation | 41066 | ||||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 8 | HF5415 KER | 92004019566 | 01/23/2023 | 168.00 | 02/16/2001 | BOOKS | Donation | 41065 | ||||
| LCC | NFIC | MAIN | MAIN | GEN | 02/16/2001 | Book Aid International | 168.00 | 9 | HF5415 KER | 92004019596 | 01/23/2023 | 168.00 | 02/16/2001 | BOOKS | Donation | 41064 |