Contemporary advertising and integrated marketing communications / (Record no. 171200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250128102243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250128b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266077098 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUST |
| Language of cataloging | eng |
| Transcribing agency | NUST |
| Modifying agency | NUST |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc. | Michael F. Weigold,William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 704 pages : |
| Other physical details | Illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdamedia |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdamedia |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Ordinary Loan Books |
| Edition | Seventeenth edition. |
| Classification part | HF5821 WEI |
| Call number prefix | HF |
| Call number suffix | WEI |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Accession number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LCC | NFIC | MAIN | MAIN | GEN | 01/28/2025 | Purchase | 57.00 | HF5821 WEI | 92004056509 | 01/28/2025 | 25/12 | 57.00 | 01/28/2025 | BOOKS | Purchase | |||||
| LCC | NFIC | MAIN | MAIN | GEN | 01/28/2025 | Purchase | 57.00 | HF5821 WEI | 92004056228 | 01/28/2025 | 25/11 | 57.00 | 01/28/2025 | BOOKS | Purchase |