Marketing : (Record no. 170802)

MARC details
000 -LEADER
fixed length control field 00920cam a22002654a 4500
001 - CONTROL NUMBER
control field 12524281
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240222160036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010904s2003 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130351334 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency NUST
Transcribing agency NUST
Modifying agency NUST
Language of cataloging eng
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 ARM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Sixth edtion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. ©2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details colour illustration ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
336 ## - CONTENT TYPE
Source rdamedia
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdamedia
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Ordinary Loan Books
Edition Sixth edition
Classification part HF5415
Call number prefix HF
Call number suffix ARM
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC   1 NFIC MAIN MAIN GEN 06/16/2021 Book Aid International 73.00   HF5415 ARM 92004020643 02/22/2024 42684 73.00 06/16/2021 BOOKS Donation