Principles & practice of marketing/ (Record no. 169196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00963nam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250922153802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446274002 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUST |
| Transcribing agency | NUST |
| Language of cataloging | eng |
| Modifying agency | NUST |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim., |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles & practice of marketing/ |
| Statement of responsibility, etc. | Jim Blythe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 772 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Europe. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF |
| Call number suffix | BLY |
| Koha issues (borrowed), all copies | 3 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | Third Edition |
| Classification part | HF5415 |
| Suppress in OPAC | No |
| Date last seen | Total Checkouts | Full call number | Barcode | Date last checked out | Accession number | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 10/08/2025 | 3 | HF5415 BLY | 92004048942 | 09/22/2025 | 56316 | 52.00 | 01/23/2023 | BOOKS | Donation | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | Book Aid International | 52.00 |