Using communication theory : (Record no. 169168)

MARC details
000 -LEADER
fixed length control field 01044cam a2200313 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412948395 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency NUST
Transcribing agency NUST
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) P95.815
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WIN
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123141203.0
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Windahl, Sven.
245 10 - TITLE STATEMENT
Title Using communication theory :
Remainder of title an introduction to planned communication /
Statement of responsibility, etc. Sven Windahl and Benno H. Signitzer with Jean T. Olson.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE publications,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent x, 302 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes Index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Signitzer, Benno.,
-- author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jean T.,
-- author.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10304332
b 11-06-21
c 06-12-11
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix P95.815
Call number suffix WIN
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023   P95.815 WIN 92004047512 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00