Strategic marketing communications : (Record no. 160318)

MARC details
000 -LEADER
fixed length control field 00857nam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749429186 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415 SMI
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123134121.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
245 10 - TITLE STATEMENT
Title Strategic marketing communications :
Remainder of title new ways to build and integrate communications /
Statement of responsibility, etc. by P. R. Smith, Chris Berry and Alan Pulford.
250 ## - EDITION STATEMENT
Edition statement Revised ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 300 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pulford, Alan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berry, Chris
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10086390
b 19-01-07
c 20-08-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415 SMI

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