Spending advertising money / (Record no. 156945)

MARC details
000 -LEADER
fixed length control field 00865cam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0091559715 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5827
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BRO
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123133924.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Broadbent, Simon.
245 10 - TITLE STATEMENT
Title Spending advertising money /
Statement of responsibility, etc. Simon Broadbent and Brian Jacobs..
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Business Books,
Date of publication, distribution, etc. 1984.
300 ## - PHYSICAL DESCRIPTION
Extent 424 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Costs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Great Britain
-- Advertising
-- Decision making
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jacobs, Brian.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10074156
b 28-02-12
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5827
Call number suffix BRO
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 5 HF5827 BRO 92003006277 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00