IT in marketing / (Record no. 147797)

MARC details
000 -LEADER
fixed length control field 00869nam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1872474365 (cased)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.125
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123133406.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
245 00 - TITLE STATEMENT
Title IT in marketing /
Statement of responsibility, etc. edited by Janet Chapman and Clive Holtham.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Henley on Thames, Oxon. :
Name of publisher, distributor, etc. Alfred Waller in association with UNICOM,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 312 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references: p. 305-312.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Statistical methods
-- Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management information systems.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chapman, Janet.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holtham, Clive.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10051685
b 29-08-03
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415.125
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023 11 HF5415.125 ITI 92003004969 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00