Basic marketing : (Record no. 147578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204170227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256105094 (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| Original cataloging agency | NUST |
| Language of cataloging | eng |
| Modifying agency | NUST |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 MCC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Relator term | Author |
| Fuller form of name | McCarthy, E. Jerome |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global- managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Richard D. Irwin, |
| Date of publication, distribution, etc. | ©1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 790 pages : |
| Other physical details | illustrations (chiefly colour) ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| Relator term | Author |
| Fuller form of name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | Eleventh edition. |
| Classification part | HF5415 MCC |
| Call number suffix | MCC |
| Suppress in OPAC | No |
| Koha issues (borrowed), all copies | 2 |
| Date last seen | Total Checkouts | Full call number | Barcode | Accession number | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/23/2023 | 87 | HF5415 MAC | 92003004028 | 13980 | 40.00 | 01/23/2023 | BOOKS | Donation | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | Book Aid International | 40.00 | |||||
| 12/12/2024 | 42 | HF5415 MCC | 92003004039 | 14026 | 40.00 | 01/23/2023 | BOOKS | Donation | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | Book Aid International | 40.00 | 12/04/2024 | ||||
| 12/17/2024 | 85 | HF5415 MCC | 92003004046 | 14316 | 40.00 | 01/23/2023 | BOOKS | Donation | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | Book Aid International | 40.00 | 12/04/2024 |