Marketing / (Record no. 145595)

MARC details
000 -LEADER
fixed length control field 00976nam a2200265 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240223105116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256091823 (hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
Relator term Author
Fuller form of name Berkowitz, Eric N.
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Eric N. Berkowitz ; Roger A Kerin ; Steven W Hartley ; William Rudelius.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. ©1992.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 791 pages :
Other physical details illustrations (some colour) ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator term Author
Fuller form of name Kerin, Roger A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W
Relator term Author
Fuller form of name Hartley, Steven W
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Source of classification or shelving scheme Library of Congress Classification
Edition Third edition.
Classification part HF5415
Call number suffix BER
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC     NFIC MAIN MAIN GEN 01/23/2023 Book Aid International 100.00 70 HF5415 BER 92003004649 01/23/2023 6249 100.00 01/23/2023 BOOKS Donation