Cases in advertising and promotion management / (Record no. 143110)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00790nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256096899 (cased.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5823 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123133124.0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and promotion management / |
| Statement of responsibility, etc. | John A. Quelch, Paul W. Farris. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 908 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10010877 |
| b | 15-06-04 |
| c | 17-04-03 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Ordinary Loan Books |
| Call number prefix | HF5823 |
| Date last seen | Total Checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 01/23/2023 | 1 | HF5823 QUE | 92003006693 | 80.00 | 01/23/2023 | BOOKS | LCC | NFIC | MAIN | MAIN | GEN | 01/23/2023 | 80.00 |