The fundamentals of advertising / (Record no. 142922)

MARC details
000 -LEADER
fixed length control field 00722nam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750602503 (pbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5821
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WIL
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250505144757.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
245 14 - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc. John Wilmshurst.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Heinemann,
Date of publication, distribution, etc. 1985.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 267 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10006813
b 11-07-06
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5821
Call number suffix WIL
Koha issues (borrowed), all copies 1
Holdings
Date last seen Total Checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/27/2025 23 HF5821 WIL 92003005806 05/05/2025 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00