Marketing : (Record no. 140835)

MARC details
000 -LEADER
fixed length control field 00840nam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240226150933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848608788 (paperback)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 MAR
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title a critical textbook /
Statement of responsibility, etc. Nick Ellis ; James Fitchett ; Matthew Higgins ; Gavin Jack ; Ming Lim ; Michael Saren ; Mark Tadajewski
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. ©2011.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 245 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note lncludes bibliographical references.
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ellis, Nick.
Relator term Author
Fuller form of name Ellis, Nick.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF
Call number suffix MAR
Source of classification or shelving scheme Library of Congress Classification
Classification part HF5415
Suppress in OPAC No
Holdings
Date last seen Total Checkouts Full call number Barcode Accession number Cost, replacement price Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
01/23/2023 2 HF5415 MAR 92004022607 44085 57.00 01/23/2023 BOOKS Donation   LCC     NFIC   MAIN MAIN GEN 01/23/2023 Book Aid International 57.00
01/23/2023 2 HF5415 MAR 92004022608 44326 57.00 01/23/2023 BOOKS Donation   LCC     NFIC   MAIN MAIN GEN 01/23/2023 Book Aid International 57.00