Advertising : (Record no. 134733)

MARC details
000 -LEADER
fixed length control field 00731cam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0669072133 (hbk.)
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ROT
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123125038.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rothschild, Michael L.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title from fundamentals to strategies /
Statement of responsibility, etc. Michael L. Rothschild.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lexington :
Name of publisher, distributor, etc. D.C. Heath,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 776 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10281113
b 17-02-12
c 24-08-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5823
Call number suffix ROT
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023   HF5823 ROT 92004013758 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00