Book marketing and promotion : (Record no. 132615)

MARC details
000 -LEADER
fixed length control field 01206nam a2200313 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0952298996 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency NUST
Transcribing agency NUST
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) Z280
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ZEL
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230123124924.0
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zell, Hans M.,
-- author.
245 10 - TITLE STATEMENT
Title Book marketing and promotion :
Remainder of title a handbook of good practice /
Statement of responsibility, etc. Hans M. Zell ; with case studies by Bridget Impey ; Victor Nwankwo ; Mary Jay & Ros Sherwin ; Urvashi Butalia ; Ian Randle ; Linda Crowl & Don Long.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. INASP,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 366 pages :
Other physical details illustrations ;
Dimensions 30 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Books
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Books
General subdivision Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publishers and publishing
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publishers and publishing
General subdivision Marketing
Form subdivision Case studies.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element International Network for the Availability of Scientific Publications.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1013525x
b 23-02-22
c 08-09-04
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix Z280
Call number suffix ZEL
Holdings
Date last seen Total Checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
01/23/2023   Z280 ZEL 9200401740 80.00 01/23/2023 BOOKS   LCC     NFIC   MAIN MAIN GEN 01/23/2023 80.00