Marketing strategy : (Record no. 130292)

MARC details
000 -LEADER
fixed length control field 00908pam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251117152912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780024182647 (Hardcover)
040 ## - CATALOGING SOURCE
Transcribing agency NUST
Original cataloging agency NUST
Language of cataloging eng
Modifying agency NUST
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 SUD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sudharshan, Devanathan
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title relationships, offerings, timing and resource allocation /
Statement of responsibility, etc. Devanathan Sudharshan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. ©1995
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 446 pages :
Other physical details Illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5
Call number suffix SUD
Source of classification or shelving scheme Library of Congress Classification
Classification part HF5415.13 SUD
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Accession number Cost, replacement price Price effective from Koha item type Public note
    LCC   1 NFIC MAIN MAIN GEN 11/17/2025 Book Aid International 80.00   HF5415.13 SUD 92003004868 01/23/2023 13408 80.00 11/17/2025 BOOKS Donation