Fundamentals of marketing / (Record no. 101487)

MARC details
000 -LEADER
fixed length control field 00832nam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070609527 (hbk.)
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) STA
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230120193553.0
040 ## - CATALOGING SOURCE
Transcribing agency NUST
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 10 - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc. William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 668 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10005675
b 12-08-09
c 17-04-03
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ordinary Loan Books
Call number prefix HF5415
Call number suffix STA
Holdings
Date last seen Total Checkouts Full call number Barcode Accession number Cost, replacement price Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
01/20/2023 64 HF5415 STA 92003023613 16170 30.00 05/16/2023 BOOKS-SL Donation   LCC     NFIC   MAIN MAIN GEN 05/16/2023 Book Aid International 30.00