Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - Tenth Edition - Upper Saddle River, N.J. : Prentice Hall, ©2003. - xxxii, 677 pages., 130 pages. : colour. illustration. ; 25 cm.

Includes bibliographical references and index.

0130156841 (paperback)


Marketing--Management.

HF5415.13 KOT