Principles and practice of marketing /
Blythe, Jim.
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Hampshire : Cengage Learning, 2009. - xxi, 744 p. : ill. ; 28 cm.
Includes index.
Includes bibliographical references.
9781408011478 (pbk.)
Marketing.
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Hampshire : Cengage Learning, 2009. - xxi, 744 p. : ill. ; 28 cm.
Includes index.
Includes bibliographical references.
9781408011478 (pbk.)
Marketing.