Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 p. : ill.(some col.) ; 29 cm. - The Prentice Hall series in marketing. .
Includes index.
Includes bibliographical references.
0136912478 (hbk.) 0137216890 (pbk.)
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xxiii, 711 p. : ill.(some col.) ; 29 cm. - The Prentice Hall series in marketing. .
Includes index.
Includes bibliographical references.
0136912478 (hbk.) 0137216890 (pbk.)
Marketing.