Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson... [et al]. - Euro.ed. - Boston : McGraw-Hill/Irwin, c2011. - xxxii, 630 p. : col. ill. ; 27 cm.

Includes index.

Includes bibliographical references.

9780077137236 (pbk.)


Strategic planning.
Strategic planning--Case studies.