Global Marketing : a decision oriented approach /
Hollensen, Svend
Global Marketing : a decision oriented approach / Svend Hollensen. - 5th ed. - Essex : Pearson Education, 2011 - xliii, 756 p. : col. ill. ; 27 cm.
Includes index.
9780273726227 (pbk.)
Export Marketing.
Export marketing--Case studies.
Global Marketing : a decision oriented approach / Svend Hollensen. - 5th ed. - Essex : Pearson Education, 2011 - xliii, 756 p. : col. ill. ; 27 cm.
Includes index.
9780273726227 (pbk.)
Export Marketing.
Export marketing--Case studies.