Marketing : the core/
Kerin, Roger A.
Marketing : the core/ Roger A. Kerin, Steven W. Hartley, William Rudelius. - Second edition - Boston, Mass. : McGraw-Hill/Irwin, ©2007. - xxxiii, 479 pages. : colour.illustration 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072999896 (paperback.)
Marketing.
HF5415 KER
Marketing : the core/ Roger A. Kerin, Steven W. Hartley, William Rudelius. - Second edition - Boston, Mass. : McGraw-Hill/Irwin, ©2007. - xxxiii, 479 pages. : colour.illustration 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072999896 (paperback.)
Marketing.
HF5415 KER