Normal view MARC view ISBD view

Contemporary advertising and integrated marketing communications /

Arens, William F

Contemporary advertising and integrated marketing communications / Michael F. Weigold,William F. Arens - Seventeenth edition. - Boston : McGraw-Hill Irwin, 2024. - xxxi, 704 pages : Illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266077098 (paperback)

Subjects--Topical Terms: --Advertising.

LC Class. No.: HF5821 WEI

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)