Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. (George Edward)

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - Thirteenth edtion. - New York : McGraw-Hill Education, 2024. - xxxi, 759+(various pagings) illustrations ; 29cm.

Includes bibliographical references and index.

ISBN: 9781266090608 (paperback)

Subjects--Topical Terms: --Advertising.--Sales promotion.--Communication in marketing.--Marketing.

LC Class. No.: HF5823 BEL

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)