Essentials of marketing : a marketing strategy planning approach /
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy, - Eighteenth edition. - New York : McGraw-Hill Education, 2024. - xxxiv, 796 pages : illustrations ; 28 cm.
Includes bibliographical references and indexes.
9781266124983 (paperback)
--Marketing.
HF5415 CAN
Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy, - Eighteenth edition. - New York : McGraw-Hill Education, 2024. - xxxiv, 796 pages : illustrations ; 28 cm.
Includes bibliographical references and indexes.
9781266124983 (paperback)
--Marketing.
HF5415 CAN