Key marketing metrics : the 50+ metrics every manager needs to know /
Bendle, Neil T.
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein> - Harlow, England ; New York : Financial Times Prentice Hall, 2009. - xiii, 353 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9781292360867 (paperback)
Marketing research.
Marketing--Mathematical models.
HF5415.2 BEN
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein> - Harlow, England ; New York : Financial Times Prentice Hall, 2009. - xiii, 353 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9781292360867 (paperback)
Marketing research.
Marketing--Mathematical models.
HF5415.2 BEN