The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy/

Holloman, Christer., author.

The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy/ Christer Holloman. - West Sussex, U. K : John Wiley & Sons, 2013. - xvii, 299 pages : illustrations ; 24 cm.

Includes index.

9781118524541 (hardback)


Internet marketing.
Social media.