Consumer behaviour: South African psychology and marketing applications /
Mpinganjira Mercy.
Consumer behaviour: South African psychology and marketing applications / Mpinganjira Mercy, Dos Santos Maria, Botha Elrie, Du Toit Danie, Erasmas Alet C., Maree Tania and Mugobo Virimai Victor. - South Africa : Oxford Press, 2013 - 403 pages : illustrations ; 24 cm
Includex index.
Includes bibliographical references.
9780195999327 (paperback)
Consumer behavior.
Marketing.
Consumer behaviour: South African psychology and marketing applications / Mpinganjira Mercy, Dos Santos Maria, Botha Elrie, Du Toit Danie, Erasmas Alet C., Maree Tania and Mugobo Virimai Victor. - South Africa : Oxford Press, 2013 - 403 pages : illustrations ; 24 cm
Includex index.
Includes bibliographical references.
9780195999327 (paperback)
Consumer behavior.
Marketing.