People and products : consumer behavior and product design/
Kimmel, Allan J., author.
People and products : consumer behavior and product design/ Allan J Kimmel. - Abingdon, Oxon : Routledge, 2015. - viii, 311 pages : illustrations ; 24 cm.
Includes index.
Includes bibliographical references.
9781138812253 (paperback)
Consumer behavior.
New products.
People and products : consumer behavior and product design/ Allan J Kimmel. - Abingdon, Oxon : Routledge, 2015. - viii, 311 pages : illustrations ; 24 cm.
Includes index.
Includes bibliographical references.
9781138812253 (paperback)
Consumer behavior.
New products.