Principles & practice of marketing/

Blythe, Jim.,

Principles & practice of marketing/ Jim Blythe. - Third edition. - Los Angeles : SAGE, ©2014. - xxviii, 772 pages : colour illustrations ; 27 cm.

Includes index.

Includes bibliographical references and index.

9781446274002 (paperback)


Marketing.
Europe.
Marketing--Management.
Industrial marketing--Management.

HF5415 BLY