Using communication theory : an introduction to planned communication /

Windahl, Sven.

Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson. - Second edition. - Los Angeles : SAGE publications, 2009. - x, 302 pages : illustrations ; 24 cm.

Includes Index.

Includes bibliographical references.

9781412948395 (paperback)


Communication planning.
Mass media--Planning.